Implementing Effective Communication with Inclusive Access

To launch and grow a successful Inclusive Access program, effective communication with students, professors, and publishers is essential. Each unique audience must know not only what is happening and when, but why it matters and how they specifically will benefit. This workshop-style session will discuss best practices for IA-related communications, and how RedShelf’s technology can assist with that communication. Attendees will leave with concrete strategies for gaining buy-in, ensuring a smooth implementation, and building the enthusiasm required for future growth.