Why Digital?

A win-win solution the industry needs.

It's no secret that college affordability has become a major challenge on many fronts. Students are struggling to swing it financially. Schools are struggling to contain costs while still delivering a quality education. And publishers are getting hit hard as students opt for out-of-date, used textbooks to save some cash. While there are no easy answers, transitioning to digital course materials is one win-win strategy that can make a significant impact.

Schools Win. 

Schools improve student affordability while enhancing engagment and learning.

Publishers Win. 

Publishers respond to changing market demands for lower-cost yet pedagogically-sound options, improving sell-through rates.

 

Students Win. 

Students spend less and study smarter with efficient study tools and interactive courseware features.

Inclusive Access

Maximizing the benefits for students, schools, and content creators.

 

Inclusive Access (sometimes referred to as instant access, day-one access, or by similar names) is a course materials delivery model rapidly gaining popularity across the higher education industry as a means of improving affordability and ensuring that all students have their required course materials when classes begin.

 

Through Inclusive Access, every student automatically receives his/her course materials—in a digital format and at prices that are below competitive market rates—by the first day of class. The discounted cost is typically billed directly to students’ accounts or incorporated into tuition, always with an option to opt-out should a student wish to do so.

Due to the convenience and affordability of the Inclusive Access model, student opt-out rates tend to be extremely low (often well below 10%). In turn, because so many students remain opted into the program, publishers are typically willing to offer extremely competitive priceseven lower than the already reduced prices they charge when selling those same digital titles through other channels.

 

This virtuous cycle translates to improved affordability and equity for students, and greater financial sustainability for schools and publishers.

Convenience and competitive pricing leads to high opt-in rates among students

Strong net revenues provide incentive to offer highly-competitive prices

Strong sell-through rates yield higher net revenues for publishers and schools