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Nebraska Book Company and RedShelf Form Partnership to Provide Easy, Affordable Access to Digital Textbooks


New Partnership Brings Added Value to Students and Independent Campus Bookstores Nationwide

LINCOLN, Neb., Apr 12, 2016 (BUSINESS WIRE) -- Nebraska Book Holdings, Inc. (NBC)* (otc pink:NEEB), a leading provider of products and services to over 2,000 independent college retailers across the country, and RedShelf, a primary supplier and one of the fastest-growing distributors of digital learning materials in the U.S., today announced a new strategic partnership that will accelerate access to affordable e-textbooks for collegiate students and drive growth for independent higher education retailers.

The new relationship will offer independent college stores the best of both companies: years of expertise in the industry coupled with new and innovative technology of the future. Together, the companies plan to integrate RedShelf’s digital content platform into NBC’s WebPRISM platform and point-of-sale system. The partnership will open the door to more college stores selling e-textbooks to students both online and in-store at competitive marketplace pricing.

“We are excited about this new venture with Nebraska Book Company. RedShelf has been rapidly expanding into the marketplace as more students make the shift from printed to e-textbooks,” said Greg Fenton, co-founder and chief executive officer of RedShelf. “By joining forces, we are able to put our combined knowledge and resources to work, resulting in digital content being more readily available, and more affordable, for college students across the county.”

Launched in 2012 by Fenton and Tim Haitaian, co-founder and chief financial officer, RedShelf is quickly becoming a well-known name in the industry, now offering over 300,000 digital titles. RedShelf’s focus on increased access and affordability of digital learning materials has proven invaluable to students. Added benefits of the high-speed, easy-to-use e-reader software include the ability to create personalized flashcards and study guides.

NBC’s President and Chief Executive Officer Ben Riggsby said, “It is our mission to provide our customers with the very best solutions and services. Clients have been requesting additional options in regard to offering digital content to meet the growing demand from students, and our partnership with RedShelf allows us to not only fulfill that demand with a great product but also strengthen the presence of independent college stores.”

College stores will have the capability of creating a custom-branded e-commerce website to allow for a seamless e-textbook shopping experience. Students will also enjoy the benefits of instant access to thousands of e-textbook titles, allowing for easy reading on any internet-enabled device.

Riggsby added, "With this enhanced product offering added to our already diverse suite of products and services, it is a sure sign of changing times as the higher education landscape continues to evolve. We are always taking steps to be ahead of the curve, and as the industry moves toward being more digital-friendly to meet student expectations, our partnership with RedShelf makes us well-positioned to help our clients navigate this shift in trends and offer students what they want—an automated approach to digital content.”


About Nebraska Book Holdings, Inc. 

Nebraska Book Holdings, Inc., more commonly known as Nebraska Book Company, began in 1915 as an independent college bookstore and is now a key resources partner to over 2,000 independent college retailers nationwide. With its strategic business services and technology offerings, including localized e-commerce capabilities, back-end system access and support as well as textbook solutions, Nebraska Book Company is devoted to supporting and strengthening independent higher education retailers across the United States. For more information about Nebraska Book Company, visit

*Nebraska Book Holdings, Inc. common stock is not listed, traded or quoted on any U.S. stock exchange but is quoted on the OTC Pink Market under the symbol NEEB.


About RedShelf 
RedShelf is a leading supplier of digital learning materials, dedicated to providing paramount technology to the learning community in order to accelerate the transition to digital. In collaboration with strategic partners, publishers, institutional bookstores, and other content creators, RedShelf streamlines the discovery and distribution of e-books and other digital course materials for today’s student learners. Utilizing a seamless browser-based e-reader solution along with a powerful e-commerce engine, RedShelf provides easily accessible and cost-effective learning materials to learners everywhere. Please visit for additional company information.



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